Writing "Right" For The Web Audience
Content Writing Made Easy
Stunning graphics may initially make your site seem interesting, but it is your site’s content that will ultimately bring business in the door. Well-written, engaging and informative content not only encourages visitors to browse through your site, but it also plays a major role in how you are displayed on search engines like Google.
Our web content writers are skilled in both the art of writing and marketing. They will work with you to ensure that your marketing message is captured and communicated to your customers properly.
Below are some examples of our work.
The Value of Web-Ready Content
· Why Standard Print Writing Doesn't Work
Let’s suppose that you’ve created some beautiful marketing brochures for your products and services. They have all sorts of text that talks about your business, what you do, what products and services you offer, how much they cost, and how to reach you. So your done right? Simply copy and paste them into your website? Not so fast!
It is true that this text is a great place to start, because you want your marketing message and tone to carry through all of your marketing collateral, including your website. However, a printed marketing document will not necessarily combine the key words and phrases in the way you want them to be read by search engines such as Google. Furthermore, the way that you provide emphasis to specific terms and phrases with things like bolding, headings, and links is all factored into the equation when search engines are evaluating your relevancy. This “relevancy rating” is critical when you are trying to have your website display on a search engine’s results page.
· Why its important to write for search engines
Business is a numbers game, and search engines are just another avenue to reaching customers. Every part of your marketing effort needs to be designed to maximize the number of customers that spend money with your business. Writing for search engines is a key ingredient in making your website effective.
· Making all of this work
The good news is that our content writers understand how to write and edit text so that it communicates your message to both customers and search engines. Allow us to help you help you maximize your return on investment (ROI), and make your website one of the cornerstones of your marketing presence.
The even better news is that content writing is included with each of our website packages. We understand how important it is to fit all of the pieces together, and work with you to ensure it is all done right.